K3|pebblestone

The Sustainability Conundrum

Now more than ever, the consumer culture is realizing its time to make a change – we must adapt and ditch wasteful practices. Last year, our partner K3, surveyed over 2,000 UK customers and found that 30% had boycotted a retailer for a lack of environmental awareness.

This figure rose to an astonishing 54% for consumers aged between 18 and 24.

But it isn’t just consumers that businesses need to worry about… more and more legislation is being proposed and implemented across the world that is forcing brands to go green.

One such example is Germany’s Supply Chain Act which will apply to companies with 3,000 employees from 2023 and later include companies with 1,000 employees.

The Supply Chain Act aims to strengthen the protection of human rights by ensuring:

Companies respect human rights throughout their supply chains.
Companies establish grievance mechanisms.
Companies report on their activities.

With the rise of eco-friendly consumer consciousness and new legislation, it’s clear that retailers and fashion businesses must start taking sustainability seriously. But just how well equipped are they for this movement?

Download K3’s latest whitepaper today to find out more!