If you are small or a medium sized distribution business going through the digital revolution era where keeping up with new technologies to run your company is harder than actually running your company – you are not alone.

That’s why distributors are turning to Microsoft Dynamics 365 Business Central.

Business Central is a bridge for companies outgrowing legacy applications to implement an all-in-one integrated solution that will meet the growing demands of the rapidly evolving distribution industry.

In this post we outline the major functional areas a Business Central solution will address for your business.


Companies with wholesale, retail, eCommerce or omni-channel operations will benefit from an integrated supply chain process that provides on-demand visibility into inventory levels to monitor stock in real time across stores and stay ahead of customer demands.


Selling on Amazon, eBay, NewEgg and Shopify? No problem.

Complex supply chains have interdependent elements that require a fully featured tool set to manage. Leveraging native APIs and other tools, Business Central allows data to flow from disparate sources to a single, managed database. With an intuitive user interface, Business Central will surface critical data when you need it to analyze profit margins and effectively manage stock levels from accurate demand reports so you can set prices competitively across channels.


Build revenue optimizing pricing strategies using real-time data, accurate reporting of past campaigns, current market conditions, and buyer behavior. Calculate the most revenue-optimizing prices through trend analysis and forecast sales based on actual results.


Integrate with an EDI provider to meet the requirements of your trading partners. Enjoy high transaction volume efficiency, eliminating unnecessary document and transaction fees.


Enhance visibility across the entire supply chain with integration to suppliers and manufacturers for ordering, electronic invoices, and confirmations.


Effectively manage complex warehouse processes and high volumes.


Put information into the hands of key stakeholders and tailor analysis and reports to meet their requirements. Build beautiful visualizations of data from multiple sources with Power BI.


For companies already using the powerful Microsoft Office 365 platform, Business Central boasts a strong integration with productivity apps like Outlook. Create and send invoices, look up customer information and update customer records without leaving your Outlook Inbox

Watch this video to see the integration in action



The sky is the limit with Microsoft’s new “no-code/low-code” extensibility platforms.

Power Apps is a service that lets you build business apps that run in a browser or on a phone or tablet, and no coding experience is required. Power Apps combines visual drag-and-drop concepts from PowerPoint with Excel-like expressions for logic and working with data.

With Power Automate, you can automate tasks by integrating your favorite apps and services (including Power BI) to get notifications, synchronize files, collect data, and more. Repetitive tasks become easy with workflow automation.

With these tools we can:

  • Synchronize data between Dynamics 365 Business Central and other applications used in your business.
  • Monitor data, manage approvals, and receive email or mobile app notifications.
  • Build and share powerful apps without entering a single line of code.

Partnering for Success

With decades of experience delivering ERP solutions to hundreds of distribution businesses, Admiral Consulting Group understands the needs and challenges facing this industry, but each business is unique. That’s why we work closely with a rich ecosystem of third-party solution providers to ensure that your Business Central solution is tailor made to fit the specific needs of your business. Typical solution gaps between a client’s requirements and the native functionality Business Central include:

  • Barcode Scanning
  • Counter Sales or POS
  • Credit Card Processing
  • MICR Check Printing
  • Shipping Management & Carrier Integration
  • Integrated EDI
  • Sales Tax Automation
  • Customer & Vendor Portals
  • Complex Manufacturing

The beauty of Business Central is that you can start today with just what you need and be ready for growth. That means you can add functionality if you need it rather than paying a high price tag for a bunch of tools you’ll never use. Plus, you have control over your unique solution stack.

There are hundreds of great solutions for you to choose from on Microsoft AppSource or you can let us do the leg work and go with our top recommendations.


To get started on your Business Central journey today, let us know you’d like to learn more, and an Admiral executive will be in touch.