Once upon a time, cloud customer relationship management (CRM) software was a distant dream; on-premises software reigned supreme.
Now, on-premises solutions are losing ground in the war for user adoption. While deploying in the cloud and on-premises each provides different advantages, cloud CRM’s popularity has exploded as more businesses migrate to the off-premises model.
If you’re thinking about getting a new CRM software solution, consider the advantages of both approaches and make a decision best suited to your needs.
The Cloud’s Advantages
Cloud CRM offers several distinct advantages over its on-premises alternative.
Because the need to purchase expensive upfront hardware is eliminated, users encounter lower upfront costs. Additionally, new companies are able to write their CRM solution off as a business expense every year, whereas on-premises solutions are only eligible the first year.
Cloud systems don’t tie up internal IT staff, as providers handle any issues affecting the user’s system. A company implementing cloud CRM doesn’t need to hire additional IT resources to oversee the process and provide support, as the vendor provides these services.
Cloud CRM implementation is faster and less disruptive to workflow, as no physical setup is required. Users work from the same system version every time and updates are typically made automatically. Overall, most workers find cloud systems easier to use, since any issues are alleviated through vendor support and don’t need to be addressed by busy internal IT staff. Ease of use and fewer disruptions expedites the CRM adoption process.
Finally, access to real-time data provides a compelling reason to consider cloud CRM. Because all touch points are tied together and updated instantly, users in different departments enter data and make updates without fear of encountering incorrect information or creating redundancies. Mobile access to information is also a big differentiator. The ability to tap accurate information on-the-go via a mobile device is an important functionality inherent to the cloud.
Hesitation Surrounding The Cloud
While the cloud has made considerable headway among consumers, certain organizations may still opt for on-premises solutions given their needs.
Nearly all cloud systems charge a monthly subscription fee instead of a one-time, upfront purchase. Some companies prefer to pay for everything at once and retain full product ownership, even if it entails setting up systems on-premises.
System customization is also a hot issue. Cloud-based software sometimes lacks the specific functionality a business needs. In these instances, the cost of investing in, setting up and maintaining an on-premises system is justified. While cloud-based technologies are easier to implement and adopt, on-premise systems feature deeper customization potential.
Ultimately, it’s up to you to research and determine the best software deployment model for your company. When selecting your CRM provider and deployment, ask yourself if the solution provides the functionality you need, aligns with your business processes, provides key data and ultimately adds value.
If not, find a new system, consider a different deployment model or work with an implementation partner capable of walking you through the onboarding process.
Schedule a free, 30-minute CRM implementation consultation with Admiral Consulting Group and learn how cloud CRM can take your company’s processes to the next level.