Tough Mudder is a global events company putting on over 50 ten to twelve-mile obstacle mud runs across US, Canada, Australia and Germany.
Tough Mudder didn’t need a NEW CRM solution, they needed their first and very unique CRM solution. Learn what huge database of event participates that Dynamics CRM replaced. Learn about the learning and adoption experience with Dynamics CRM.
Listen to Tough Mudder describe the partnership with Admiral Consulting group as this new team embraces the full capabilities of Dynamics CRM.
Click here to watch the full video
Aaron Sorenson: I am Aaron Sorenson with Admiral Consulting Group and today we are talking with Greg Fritzgerald with Tough Mudder. Great to have you as a client and great to talk to you today. Tough Mudder has been a client with Admiral for about a year and has been using Dynamics CRM, but first, Greg, maybe you could just tell us a little bit about the company Tough Mudder.
Greg: Tough Mudder is about three years old. We are a Global Events company. We put on 10 to 12 mile obstacle mud runs. We are about three years old in our fourth year of operation now. This year 2013, we are planning on having over 50 events around the world, U.S., Canada, Australia, U.K. and our first foreign language events in Germany.
Aaron: So, Greg there are various reasons why a company would choose Dynamics CRM solution, it could be sales, marketing, customer service. What were some of the reasons why Tough Mudder needed a new CRM software solution?
Greg: Sure. So, it’s funny because you know, we said a new CRM solution when really it was just a CRM solution. Before Dynamics, we pretty much had the – all of our customer records were living inside of a massive excel spreadsheet on someone’s computer, someone’s server. So, it was just not sustainable for the growth of the company, it was kind of patch work solution. So, Dynamics really just provided a level of custom ability and sort of just an easy user interface that was great for us because a lot of the employees here just didn’t have high familiarity with CRM. So, using a Microsoft product was really helpful because people sort of have a baseline understanding of Microsoft Office. Things are a little bit more intuitive than trying to learn an entirely new program. So, that was really helpful as well.
Aaron: Greg, service is one of the most important parts of any software implementation, what has your experience been with Admiral Consulting Group?
Greg: The service experience with Admiral has been fantastic. The entire team at Admiral is just very receptive to our requests, always willing to go out of their way even after hours to provide us with an answer or solution to a problem we run into. We definitely appreciate it here because we are a group of people that doesn’t have a ton of experience with CRM, so Admiral has really become a partner in training us, getting us up to speed on what it can and can’t do? the dedication they have had to getting us up in running and Admiral has just been a phenomenal partner in getting this – all of us on board with CRM. You know, as we look to see other implementations of CRM and see what else we can do with it for the company, we definitely plan on keeping Admiral onboard to help push us and constantly say you know, try this, try that, because it’s worked out so well to date that we’d really want to see them along side us as we continue to move forward with our use.
Aaron: So, the last the question, maybe the most important, would you recommend Admiral to other CRM prospects and why is that?
Greg: I could say, I would absolutely recommend Admiral Consulting to other potential CRM prospects. The level of service is just impeccable, especially if you are looking to learn about CRM and become something of a power user, Admiral is there every step of the way to kind of say, here’s how you can do this, here’s how to do that. They really became a full on partner. They weren’t just sort of like another company that might say, here’s your CRM. It's setup, it works now, go and you can use it. You know, they were really there both as an educator and as the actual implementation side of the CRM, the backend technology stuff. So, I can say without hesitation that I would recommend Admiral and I look forward to continuing to work with them in the future.
Aaron: Well, as you continue your exponential growth, we look forward to working with as well. So, thanks very much.
Greg: Thank you.
Admiral Consulting Group, known as one of Microsoft’s best Dynamics Partners in New Jersey, New York City, Pennsylvania and the East Coast is your Microsoft Dynamics GP, SL, NAV and CRM partner of choice.